YouTuber Caspar Lee co-founds Influencer marketing platform, raises 3M Series A

Despite the inexorable rise of social media influencers, various problems remain when it comes to brands trying to use these superstars to push their products. The sell tools and processes are scrapped( read: tumultuous ). Attaining some statu of faithfulnes,…

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For YouTubers, Sharing Their Surgery Is as Real as It Gets

From Facetune facelifts to Kylie-esque lip fillers and facial surgeries that February of this year when he had his botched lip infusions chastened. Each video contacted more than five million viewers. Star’s original cheek infusions had, against his chooses, included…

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YouTube overhauls its problematic verification program

YouTube’s verification program is getting a massive renovation, the company announced today, which will likely result in a number of less pre-eminent pioneers losing their verification status. Previously, YouTube allowed any channel that reached 100,000 readers to request proof. That…

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YouTube to spend $100M on original childrens content

Creators of child-directed content will be financially impacted by the changes required by the FTC settlement, YouTube admitted today. The settlement will be terminated the use of children’s personal data for ad-targeting purposes, the FTC said. To address authors’ concerns…

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YouTube Kids launches on the web

Kid-friendly YouTube material now has its own website, youtubekids.com. The website will give a similar experience to the existing YouTube Kids mobile app, where mothers would be permitted to direct “their childrens” to videos that are age-appropriate, as well as…

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Ahead of FTC ruling, YouTube Kids is getting its own website

Ahead of the official announcement of an FTC settlement, which could force YouTube to direct under-1 3-year-old users to a separate experience for YouTube’s kid-friendly material, the company has humbly announced plans to open its YouTube Kids work on the…

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The Secret to Success on YouTube? Kids

Kids cherish YouTube. They affection the pinging of the xylophones in the upbeat “Thank you song” on CoCoMelon, a canal with more than 53 million customers that frisks animated nursery rhymes. They adoration watching other kids open and measure toys,…

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The Toxic Potential of YouTubes Feedback Loop

From 2010 to 2 011, I worked on YouTube’s artificial intelligence recommendation engine–the algorithm that directs what you encounter next based on your previous regard wonts and searches. One of my main tasks was to increase the amount of time…

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Adopting a ratings system for social media like the ones used for film and TV wont work

Gail Ann Hurd Contributor Share on Twitter Ruth Vitale, who has held top executive uprights at indie film attires including Paramount Classics, Fine Line Features, and New Line Cinema, is CEO of CreativeFuture. Interestingly, Facebook’s Mark Zuckerberg In a follow-up…

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YouTube Is Giving You More Control Over Video Recommendations

YouTube has been at the center of a long series of scandals in recent years, countless concern one of its main features: the recommendation algorithm. The software spurs consumers to watch one video after another, which are served up on…

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