Confirmed: Nike has picked up Russell Wilsons Tally/TraceMe in a rare acquisition

Nike has all along been been synonymous with fee sneakers and other plays gear, but now the company could be stretch its firebrand into another area — digital media — thanks to the rumored buy of a Seattle-based startup. TechCrunch…

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Nike Wants Your Sneakers to Fit Better, So It’s Using AR

Sometime last-place transgression, a man moved into the Nike store in Pasadena, California. He was a runner, it was a running-centric store, and he was there to buy a duo of running shoes just like the ones he had worn…

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Foot Locker invests $100 million in GOAT Group

Foot Locker , the mostly mall-bound retailer of mass grocery sneakers, has invested $100 million in the sneaker marketplace and retailer of principally rare and exclusive high-end sporting and lifestyle shoes, GOAT Group. The companionships said that the investment was…

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These Sony PlayStation-themed Nikes don’t actually look like trash

Love PlayStation? Love Nike? Perfect, because these are the knocks for you — even if you don’t like basketball. George Paul, small-scale forward on the Oklahoma City Thunder, is collaborating with Nike and Sony to develop the PG-2 “PlayStation” sneakers,…

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An entire fake Yeezy store is now open, and it’s surprisingly slick

Looks like China’s beaten Kanye West to it. An informal Yeezy store has opened in the Chinese metropoli of Wenzhou — and it’s fitted with knockoffs. SEE ALSO: Kanye’s sneakers appear in “the worlds largest” sudden lieu: ‘Splatoon 2’ The…

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