Alibaba Singles Day sales top $24 billion so far

Hong Kong( CNN Business) Alibaba’s online retail blitz known as Singles Day has plucked in $24 billion so far, China’s biggest e-commerce company said on Monday.

During Singles Day pre-sales, which knocked off three weeks ago, Estee Lauder ( EL) raked in a record 1 billion yuan ($ 143 million) in pre-orders, Alibaba said on Sunday. Alibaba customers too pre-ordered 100 million yuan ($ 14 million) value of Apple ( AAPL) iPhone 11 s, the company said.