Jack Dorsey’s announcement that Twitter will no longer run political ads because “political themes reach is due to be made , not bought” has been greeted as a astute and statesmanlike differentiate to Mark Zuckerberg’s and Facebook’s greedy acceptance of “political ads that lie.” While the 240 -character policy announces obliging, it’s both shortcoming in principle and, I dread, counterproductive in practice.
First: like it or detest it, the U.S. political method is drowning in coin. In 2018, a non-presidential year, it is estimated that over$ 9B was spent on the U.S. elections. And unless laws change, more will continue to flow. Banning digital ads will not reduce the amount of money in politics, and will simply shift it to less transparent directs. In an ideal world, it would be great if all “political words were made and not bought, ” but “thats really not” how our arrangement wreaks. Applicants, Super PACs, C4s and others already tolerate the majority of their budgets to be swallowed up by other, less noticeable, accountable and cost-effective, channels — including video, forward, dial, and radio.