Hulu redesigns its mobile app for better discovery

At this year’s CES event, Hulu announced an intention to trouble an updated version of its user interface that would do away with the confusing disembark page called ” Lineup .” At the time, the company said it was considering both” Hulu Picks” alternative or an” Unwatched in My Stuff” screen as a replacing for “Lineup.” Today, Hulu’s brand-new interface is rolling out across iOS and Android* devices, the company says, and “Lineup” is gone.

The Hulu interface launched in 2017 was not always well-liked — something Hulu had acknowledged after individual complaints became “the worlds largest” upvoted part on Hulu’s customer feedback gatherings a couple of years ago. Users felt the interface was too difficult to navigate and the layout was muddling, among other things.

Some of Hulu’s challenges were around the fact that it was trying to merge an on-demand library with a live TV work, while also finding room to promote its original content.

But some of its other motif picks were just odd — like its decision to make a single piece of content the main focus for many of its screens, for example. Meanwhile, its landing page “Lineup” never really made sense, either. Its appointed inkling at some constitute personalization, but instead, it was more often filled with suggestions of what Hulu was promoting, like” The Handmaid’s Tale .”

The updated iOS interface dykes “Lineup,” and ousts it with” Hulu Picks .”

This is more clearly a collecting of things to watch that’s curated by Hulu staff, rather than algorithmically descended by customer contemplating behavior.

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However, the other landing page Hulu had been considering,” Unwatched in My Stuff ,” is still available, only a few cases swipes over.

While Hulu still gives a single piece of content the focus on its main screens on the iPhone, it’s now easier to see there’s more content available if you swipe down, as the top of the next item’s card is peeking up from the bottom of the screen.

On the smartphone, this means you can see two parts at a time. On iPad, “youre seeing” two sequences totaling 6 cards on the app’s main screen when in landscape mode.

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This same format exerts is not simply to” Hulu Picks ,” but too to neighboring screens like” Live Now ,”” Unwatched in My Stuff ,”” My Channels ,” and the genre-based sections like “Sports,” ” News ,” “TV,” ” Movies ,” “Kids,” ” Hulu Originals ,” and others.

Only the” Keep Watching” screen retains the more traditional thumbnails.

This seems like a small change, but it get a long way to increase the discoverability of Hulu content, as it reduces how many times you have to swipe to see more suggestions.

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Other changes touted at CES like lending expanded metadata next to content( genre, rating, time) or the ability to mark content as “unwatched” haven’t made an appearance.( Plenty of pieces still scarcity a rating ). The 14 -day live Tv usher mentioned at CES isn’t available on iOS, either.

Hulu didn’t publicly announce the launch of the iOS redesign, but did confirm it’s rolling out now, merely to mobile machines. They said other devices will get the update “soon.”

Update: Hulu says the update is coming to Android as well now, but it’s only in A/ B testing at present. The pole has been updated since book.

Read more: https :// techcrunch.com/ 2019/08/ 27/ hulu-redesigns-its-ios-app-for-better-discovery /~ ATAGEND

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