VidCon, the annual summit in Anaheim, CA for social media whizs and their supporters to meet each other proceeded over 75,000 attendees over last week and this past weekend. A small subset of those where recreation and tech managers convening to share best practices and strike deals.
Of the wide range of topics discussed in the industry-only hearings and casual conversation, five vogues put out to me as takeaways for Extra Crunch representatives: the renown of TikTok, the strong presence of Chinese tech companies in general, the deliberation of late fakes, interest around virtual influencers, and the widespread interest in developing consumer product startups around top content creators.
Newer programmes make centre stage
TikTok, the Chinese social video app( owned by Bytedance) that exploded onto the US market this past year, was the biggest conversation topic. Executives and endowment overseers were curious to see where it will go over the next year more than they were convinced that it is changing the industry in any fundamental way.
TikTok influencers were a major presence on the stages and taking selfies with followers on the conference floor. I overheard tweens saying “there are so many TikTokers here” throughout the conference. Meanwhile, TikTok’s US GM Vanessa Pappas contained a seminar where she said the app’s focus on building community among people who don’t already are familiar( rather than being centered on your existing rapports) is a fundamental differentiator.
Kathleen Grace, CEO of creation firm New Form , noticed … … that Tik Tok’s increased emphasis on visuals and music instead of spoken or written document procreates it distinctly democratic in convening users across countries on equal footing.
Esports was also a big proximity across the conference floor with teens lined up to compete at countless simultaneous challengers. Twitch’s Mike Aragon and Jana Werner delineated Twitch’s expansion in material horizontals contiguou to gaming like anime, sports, information, and “creative content’ as the first period in expanding the format of interactive live-streams across all horizontals. They also emphasized the diversity of revenue streams Twitch enables builders to leverage: ads, tipping, monthly patronage, Twitch Prime, and Bounty Board( which connects labels and live streamers ).