Like winter in Game of Thrones, Amazon’s fifth annual Prime Day Sale has come. Prime Day began back in 2015. It was a day-long sale celebrating Amazon’s 20 th commemoration, a chance for Amazon’s millions of Prime subscribers to value some sweetened bargains. That first Prime Day was so successful that Amazon manufactured it an annual event. It’s been growing, Hydra-headed, ever since.
Last year, Prime “Day” stretched to 36 straight hours; this year it’s become Prime Days, operating for a full 48 hours, likely with more transactions then ever: Amazon Fresh is in on the action, as is Twitch Prime, together with some brand-new gives like the just-launched Happy School Year store, aimed at students, parents, and instructors looking to stock up on back to school supplies.
There’s been some great efforts to rebrand Prime Day “Black Friday in July” since dozens of other retailers have their own competing auctions croaking. As distasteful as that utterance is, it’s worth bearing in mind that Amazon isn’t the only situate to value distributes on Prime Day.
Note: When you buy something squandering the retail relates in our legends, we may earn a small affiliate commission. Read more about how this works.
Starts: Prime Day kickings off on Monday, July 15 at 12 am PT.Prime Day kicks off on Monday, July 15 at 12 am PT.
Ends: 48 hours later on Tuesday, July 16 at 11:59 pm PT.
Early Prime Day Deals
Coming 3am ET Monday: The Best Amazon Prime Day Deals
1-Year WIRED Digital+ Print Subscription for$ 5: Amazon Pay is accepted. Please support our study!