Instagram may be looking to ramp up its shopping features.
A brand-new “order” sticker recently are incorporated in the app’s Stories, alongside existing stickers as well as location and music facets, according to a screenshot tweeted by social media consultant Matt Navarra.
It’s not clear exactly how it would work, but there is a lettuce dollar sign on the icon, indicating it could incorporate pays in some way.
Navarra, who has previously discerned unreleased features in Instagram and Facebook, likewise tweeted a similar screenshot with a “product” sticker is contained in Stories.
An Instagram spokesperson said the company is not testing the “order” feature and is not considering it as an in-app shopping feature. Instagram often experiments with new facets, though not all of its assessments end up launching.
But Instagram has been pushing harder into shopping in recent months. The app recently introduced a brand-new checkout feature, which lets you buy makes without leaving the app, and allows some influencers to sell produces instantly in their posts. Instagram will also start highlighting dedicated shopping channels in its new Explore region.
Though Instagram has been fairly deliberate about how and where it rollers out brand-new shopping aspects- most have been limited to a small pool of approved influencers or brands- the company has made it clear shopping will be a major part of its business in the future.
Because Instagram has pretty much maxed out the number of ads in can lay in its main feed, and the company is still figuring out how best to monetize Stories, industry poses a potentially massive untapped root of revenue for the service. Mark Zuckerberg has previously said “advertising is going to be the road that revenue comes in for the foreseeable future” but has said commerce and patronizing gape promising.
Whether or not that necessitates any history would eventually be able to hawk concoctions, as the appearance of this “order” sticker might advocate, is unclear. If nothing else, it’s yet another reminder that we’re going to see a lot more shopping-oriented facets on Instagram.