Beauty YouTube Scandals and Pitfalls of Loyalty Politics

Over the past week, appeal YouTuber James Charles has been accused of betrayal, Coachella-based snobbery, and aimed at promoting the inaccurate mane vitamin. He has been stressed “canceled” by a jury of YouTube gossip canals, the disreputable Snapchat mentions of his perfection guru peers, and, bluntly, by the hashtag #jamescharlesiscanceled. As punishment, culture-conscious former devotees are placing their James Charles-branded makeup on fire. In the court of internet culture, ruin of property is a sentence–not a crime.