Donald Glover, Adidas, Nike, and the Fight for Cool

Recently, in a group chat, I uttered exhilaration over an unlikely piece of work: a brand-new short movie from Adidas. The sportswear corporation, which now also counts Beyonce as a “creative partner, “ had teamed up with Donald Glover to make a series of vignettes boasting him and the actress Mo’Nique trading comic tete-a-tetes. Placed by longtime collaborator Ibra Ake, the cinema personifies Glover’s conventional patchwork: It’s wonky, narratively undetermined, and crammed with humour and the periodic inside joke.