After a two-year hiatus, Gawker is coming back. Peter Thiel, be damned.
Bustle-owner Bryan Goldberg, who paid $1.35 million for rights to the defunct chitchat area in a bankruptcy auctioneer in July, wrote in a memo to Bustle staff Tuesday that Gawker would relaunch next year with Amanda Hale, the former honcho receipt officer of The Outline, as its publisher.
A spokesperson for Bustle substantiated the the recruitment and upcoming launch to TechCrunch, adding that Hale” will be responsible for building out the sales and marketing units, and developing the overall policy for the firebrand. Her first campaign will be to solidify a plan to ensure the Gawker archives have a safe and permanent home. We will be investing significant resources in this relaunch, and we are still obligate farther edicts as proposals change .”
According to the memo, the brand-new Gawker will take advantage of Bustle’s resources, engineering and business platform.
“We won’t recreate Gawker precisely as it was, but we will build upon Gawker’s legacy and joy — and learn from its gaffes, ” Goldberg wrote. “In so doing, we aim to create something better, vibrant, highly relevant, and worth calling daily … totally distinct from our other belongings and sit within a separate corporate affiliate, ”
Here’s the full memo, gaining access to The Wall Street Journal’s Ben Mullin 😛 TAGEND