Gambling firm Paddy Power Betfair has said it is in talks over a consolidation in the US with fantasy athletics website Fan Duel.
Talks centre around combining its US operation with Fan Duel to create a business to “to target the prospective US boasts speculation market”.
It derives as the American Supreme Court overturned 1992 legislative measures that censored plays betting in most US states.
Fan Duel allows sports fans to gamble on fantasy plays organizations and contests.
It proposals fantasy play gaming around NFL American Football, MLB baseball, NBA basketball and NHL ice hockey. There are estimated to be around 30 million adult fantasy sports participates in North America.