Twitter will live-stream weekly Major League Baseball games this upcoming season, revitalizing partnership agreements between the two companies that’s been in place since 2016.
Twitter’s partnership is one component of MLB’s effort to distribute its plays digitally and on social media. In addition to the Twitter deal, YouTube TV is a presenting sponsor of the World Series, and Facebook lately scored the exclusive rights to air 25 plays this year.
Unlike Facebook, Twitter broadcasts aren’t exclusive: Each flow is a simulcast with a team’s neighbourhood TV broadcast. Still, Twitter weill be an easy way to catch video games if you don’t have a cable subscription.
Twitter, as a programme, has a real-time advantage over Facebook and YouTube: If you want to follow sport spotlights, @MLB will be tweeting note in real meter. Twitter is also reeling out hashtag-triggered emojis for all MLB teams.