Fitbit urgently needs its upcoming smartwatch to be a success, so the company is planning to prop it up with a brand-new app stage at launch.
James Park, Fitbit’s CEO, confirmed that a brand-new app ecosystem is in the works for the unnamed smartwatch’s long-awaited debut in a dialogue with The Verge . The app programme has been rumored since January, even before Park firstly teased the device after the company was forced to lay off 6 percentage of its workforce.
Park told the publication that the app scaffold will launch alongside the smartwatch, terminated with a number of programs peculiarly created by collaborators for the machine. There will also be a brand-new SDK, which will be open to developers shortly after the exhaust, and users will be able to purchase and download the brand-new apps they cause via some kind of “app gallery” to be included in the larger Fitbit app.
Fitbit will finally make use of Pebble, the Kickstarter darling DIY smartwatch brand that Fitbit bought in 2016. The SDK is purportedly based on the acquired application, which Park and Fitbit head of software engineering Thomas Sarlandie claim will give independent makes a shot at creating apps for the smartwatch that will work on the Android and iOS machines that will be linked to the Fitbit app ecosystem.
There aren’t many details about the apps that will be available at launch, outside of Park’s statements about how music will be integrated into the experience. All we can say at this point is that music is a really important part of the fitness ordeal, and youll determine functionality relevant to that, he told The Verge .
Fitbit’s reps confirmed to Mashable via email that an app pulpit is undoubtedly in the works, but didn’t ply any other mention about the smartwatch.
Park didn’t accommodate a target time for the smartwatch’s unveiling, let alone a exhaust year, which isn’t reassuring given the product’s( rumored) checkered evolution autobiography. We’ve discovered reports about software and hardware hangups for months away, and leaked photos of the invention and commentaries from Fitbit hires seeing it “definitely not sexy”
The brand-new manoeuvre is likely to be Fitbit’s firstly foray into the general smartwatch market after losing ground to Apple as the top wearable manufacturer in the world. The Blaze, a fitness-first gizmo that was packaged as a watch, is more in accordance with the company’s other commodities than competitors like the Apple Watch.
The smartwatch will have to be a hit to keep Fitbit afloat in the new market for wearables, which is expected to doubled by 2021 as consumers find more uses for their devices. The fellowship is banking on its apps have contributed to success in the fitness-focused marketplace but it’ll have to actually bring something to the table to have any fortune in the future.